SH.AAPI [ /shop-ee/ ]
Shop Asian American
Pacific Islander
Branding | Advocacy
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Out of 400 Asian American business owners in Southern California, roughly 60% of respondents reported a large negative effect from the pandemic.
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11,500 hate incidents were reported to Stop AAPI Hate’s reporting center from March 19, 2020 - March 31, 2022.
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Harassment is a major problem. Two in three (67%) of nearly 11,500 incidents involved harassment, such as verbal or written hate speech or inappropriate gestures.
Two Years and Thousands of Voices
Edelman Data & Intelligence in partnership with Stop AAPI Hate
Solution:
Create an online shopping platform dedicated to providing a platform,
to support the community-
not just financially, but ethically, by sharing resources on how to recognize
and combat anti-AAPI hate.
That’s where SH.AAPI comes in.
Moodboard
